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The Membership Model: Creating A Lifestyle Brand

17 Mar 2022
Hotel Vision Stage
Guest Loyalty
Guests that are less price sensitive, more likely to recommend and ultimately more profitable. Sound like the dream? Learn from the best as our panel of experts share their knowledge on establishing brand loyalty through building a lifestyle brand.
Chairperson
Miluska van 't Lam, Editor-in-Chief - Harper’s Bazaar
Speakers
Edward Leenders, MD - De L’Europe Amsterdam
Bram vd Hoek, CEO - Sircle Collection
Joost de Graaf, GM - Soho House

Stream Link

Watch this session on demand

THE 2022 EDITION WAS PROUDLY SUPPORTED BY

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