The expectations of the evolving traveller, presented by Google
15 mrt. 2023
Hotel Business Stage
Trends
,
Direct Bookings
,
Experiences
,
Guest Loyalty
,
Travel
,
Marketing
Today’s traveller differs from that of 2019. The pandemic has changed how they travel and their expectations, but how do these expectations reflect in their behaviours? In this session, Google reveals new research on the leisure traveller, going beyond their expectations to uncover the key motivations that drive them to plan and book their trips.
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