Designed by
Robuust Amsterdam Black

Innovative technology alongside inspiring design.

Showcasing true innovation and coveted ideas, The Concept Lab, designed by Robuust Amsterdam, will present a hand-picked collection of the industry’s most exciting solutions for your hotel business.

Featuring a curated selection of 14 entrepreneurs, designers and tech innovators, The Concept Lab supports up-and-coming businesses who offer visionary products and services – the kinds you may not see at your average trade fair – and brings them together to provide a first look at the possibilities surrounding the future of the hotel experience.

A forward-looking celebration of the possibilities for the hotel industry, this stylish and aesthetically stimulating space promises to provide you with inspiration and cutting-edge solutions to provide a truly memorable guest experience.