Hamish Kilburn, podcast host and Editor of Hotel Designs, shares his thoughts on what makes a hotel exceptional on the global hospitality map. From creating and nurturing robust and memorable spaces that reflect a unique brand identity, to injecting quirky design details that excite and make sense. This session will challenge the pre-conceptions around what a 'disruptor' is in today's world, while sharing tips on how designers and brands can stand out without having to inflate their ego.