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We are pleased to announce our key ambassadors; our friends from across the hotel world that help us evolve and enhance the show each year to ensure we inspire and exceed the needs and expectations of our hoteliers.
VINCENT VAN DIJK
Vincent is a trend forecaster and partner at HBMEO, marketing agency for food & hospitality. He advises companies and governments on what we are going to eat, drink, and think in the future, as well as writing trend columns for various magazines.
Vincent has always been intrigued by hotels and wrote a book about his search for hospitality in 365 hotels in Amsterdam. He is currently researching the future of the industry by testing various innovations in the hotel room of the future, a living lab in the centre of Amsterdam.
SANDER ALLEGRO
Hospitality and innovation are the two key themes in Sander’s career which he spends in motivational speaking & consultancy for Allegro INNovations and in the hotel industry as chairman of Quality Lodgings, a collection of 120 independent Boutique. As consultant and speaker on hospitality strategy and innovation, Sander has carried out strategic assignments for leading corporations. He also serves on various committees and boards, guest lectures at international MBA programs, is a regular keynote speaker and is a columnist for leading Dutch hospitality magazine.
MARTIN DUCHATEAU
Martin Duchateau is a highly experienced hospitality entrepreneur and revenue management expert based in Brussels. As the Owner of Made in Hotels, he oversees two boutique hotels and leads various hospitality ventures, including Made in Louise and Made in Catherine. With a career spanning over 20 years, Martin has held leadership roles in companies such as Radisson Blu, Design Hotels, and Hilton, where he specialized in revenue optimization, hotel openings, and strategic consultancy.
Through his company Made in Hospitality, he also provides consulting services focusing on revenue management, feasibility studies, and operational training. In addition to his entrepreneurial activities, Martin serves as administrator at the Brussels Hotels Association, contributing his expertise to the wider industry.
MARIJKE VAN HEERTUM
Fifteen years ago, I graduated in Hotel Management, and ever since, I’ve followed my passion in the hospitality industry. After gaining experience in various hotel settings, I am now proud to be the General Manager of House of FRANQ in Antwerp. Every day, I have the privilege of leading an independent boutique hotel with one clear focus: creating an unforgettable guest experience. You can always make me happy with a delicious matcha latte - my little daily ritual.
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