Our Ambassadors

Vincent is a trend forecaster and partner at HBMEO, marketing agency for food & hospitality. He advises companies and governments on what we are going to eat, drink, and think in the future, as well as writing trend columns for various magazines.

Vincent has always been intrigued by hotels and wrote a book about his search for hospitality in 365 hotels in Amsterdam. He is currently researching the future of the industry by testing various innovations in the hotel room of the future, a living lab in the centre of Amsterdam.

Hospitality and innovation are the two key themes in Sander’s career which he spends in motivational speaking & consultancy for Allegro INNovations and in the hotel industry as chairman of Quality Lodgings, a collection of 120 independent Boutique. As consultant and speaker on hospitality strategy and innovation, Sander has carried out strategic assignments for leading corporations. He also serves on various committees and boards, guest lectures at international MBA programs, is a regular keynote speaker and is a columnist for leading Dutch hospitality magazine. 

Willem van der Zee embodies innovative and personalised hospitality. Currently as Dir of Operations Pandox Belgium and as General Manager of The Hotel Brussels, he previously has helped numerous leading global hospitality, lifestyle, and travel companies streamline and optimize their vital business aspects like Operations Management, Asset Management, and People Management.

A pragmatic decision-maker, he puts passion and perseverance into the process to accomplish the set goals. He is a disruptive leader - driven by results, driven towards objectives, and driven with unflinching focus.