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Meet L:a Bruket at the Independent Hotel Show Amsterdam 2026!
L:a Bruket was founded in 2008 on Sweden’s west coast, in the coastal town of Varberg, which has a 200-year-old spa tradition. Our products are inspired by this heritage, 
combining natural elements from the land and sea with contemporary approaches to wellbeing. We offer a wide range of natural skincare, haircare, and body care products, both for retail and hospitality, crafted to transform everyday routines into simple, sensory rituals. Every ingredient is carefully selected for its functional benefit, and sustainability is central to everything we do, from responsible sourcing to refillable, recyclable packaging.
Please could you tell us about what you'll be exhibiting at the Independent Hotel Show Amsterdam?
At this year’s show, we’ll be showcasing a selection of our hospitality products, including natural hand and body care, haircare, and homecare in signature scents such as Spruce, Lemongrass, and Birch. We will also highlight our refillable solutions and thoughtfully designed sustainable packaging, showing how high-quality products can coexist with environmental responsibility. Each item is crafted to enhance the guest experience, reflecting L:a Bruket’s commitment to authenticity, care, and lasting quality.
Do you have any exciting launches this year or anything your customers should keep an eye out for?
This year, we’re continuing to expand our sustainable hospitality range, with new refillable formats and collections designed specifically for hotels that want to reduce single-use plastics without compromising on quality. We’re also exploring new seasonal and limited-edition scents that bring a fresh sensory experience to the guest journey. Hoteliers and guests alike can look forward to innovations that combine Swedish natural wellness traditions with contemporary care and refinement.
Why have you chosen to exhibit at the Independent Hotel Show Amsterdam?
The Independent Hotel Show brings together hoteliers who value distinctive guest experiences, quality, and innovation- values that are at the heart of L:a Bruket. The show offers a unique platform to connect directly with decision-makers in independent and boutique hotels, allowing us to share our philosophy of sustainability, wellbeing, and luxury hospitality amenities.
Your business has exhibited at every event under the European IH portfolio. What's the reasoning behind this? What is it about the Independent Hotel Show that keeps L:a Bruket coming back?
We’ve chosen to participate consistently because the Independent Hotel Show attracts the very hotels and decision-makers that align with our mission: those who prioritize authenticity, sustainability, and creating meaningful guest experiences. Each edition provides the opportunity to showcase our innovations, connect with like-minded partners, and inspire hotels to integrate products that elevate both guest comfort and environmental responsibility. It’s the combination of a focused, high-quality audience and the shared values of excellence and care that keeps L:a Bruket returning year after year.
Meet L:a Bruket on stand E60 at this year's Independent Hotel Show Amsterdam, taking place 22-23 April 2026 at the RAI Amsterdam. Meet them at the show by signing up to our newsletter to be the first to hear when we open for registration!
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