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VAT Hikes & Profit Protection: AI as the Game-Changer for Hotels
Discover the power of customization and technology to unlock new revenue streams and enhance guest satisfaction. This session explores how to empower guests to select their ideal room, creating opportunities for upselling and flexible pricing. Stef also addresses the impact of rising VAT and tourist taxes, and explores strategies like unbundling services to optimize pricing and offset increased costs, ensuring both guest affordability that drive loyalty and revenue.
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