Adam Hamadache FIH is a proven business builder, leader and digital strategist, with deep expertise in growing companies and navigating the rapidly changing worlds of AI, search and hospitality. As Founder and CEO of digital growth agency Formula and marketing software platform ScorePlan, Adam has spent more than 15 years building and scaling hotel and hospitality brands across the UK and Asia and North America. With a background spanning marketing and national press, Adam brings a rare mix of strategic thinking and practical delivery. He has helped businesses grow revenue, build high-performing teams and put repeatable systems in place, earning a reputation as a trusted voice for leaders looking to scale with clarity and intent. Adam is also recognised as a leading thinker on the future of AI, search and digital transformation in hospitality, with insights that translate well beyond the sector. In 2025 alone, he delivered main-stage keynotes at HITEC USA, the Independent Hotel Show London and Xenia in Greece, sharing clear, data-led strategies to reduce reliance on OTAs, increase direct bookings and future-proof digital visibility. Whether discussing agency building or tech adoption, Adam cuts through the noise with actionable, high-impact advice - making him an ideal guest for business-led podcasts and stages focused on growth, leadership, and what’s next out there.