Mike's career spans leadership roles across hospitality, FMCG, and manufacturing, where he has consistently turned complex business challenges into technology-driven opportunities. As CIO at citizenM, he led a major digital transformation that tripled both revenue and the number of hotels in under five years, positioning the brand as a global leader in hospitality innovation. At Heineken, he played a key role in shaping and delivering local, regional, and global rollouts of advanced digital platforms, aligning scalable enterprise solutions with strategic growth objectives and overseeing CAPEX exceeding €90 million.

He has pioneered large-scale transformation through the creation of the proprietary Value Driven Agile (VDA) framework, enabling organisations to execute complex change programmes efficiently and with clear business impact. His leadership has included overseeing global technology investments of more than €100 million annually, managing cross-functional teams across multiple continents, and delivering enterprise-wide solutions that drive measurable outcomes. He has also been at the forefront of AI-led innovation, with citizenM deploying multiple fully autonomous digital employees, which was an industry first, supporting both automation and hyper-personalisation at scale, contributing to a CIO Magazine Innovation Award nomination in 2021.

Mike's expertise lies in leading enterprise digital transformation and strategy, scaling global operations and revenue in competitive markets, building high-performing and diverse teams, and advancing the use of AI through digital employees and intelligent agents.