Newton Fernandes is the Global Marketing Director and Principal Advisor at Multi Hospitality - an international strategic advisory driving brand performance for multisite hotel owners, franchise operators, and investors in multibrand hotel groups. Based in London, UK, his focus spans the EMEA and APAC regions in addition to developing the Golden Thread™ - a framework for independent hotels to drive brand differentiation and loyalty.

With 18 years of expertise across 950+ hotels in 35 brands and 45 countries, Newton has held senior leadership roles at multinational hotel groups including Marriott International, Wyndham Hotels & Resorts, and Accor - leading the rollout of luxury and premium brands including Luxury Collection, Autograph Collection, Tribute Portfolio, and Pullman Hotels. Specialising in international marketing, development marketing, and franchise performance, Newton has led commercial brand strategies to deliver +US$30 million in direct digital revenue, +10% YOY market share uplift, and +1 million in loyalty member acquisition - delivering EBITDA growth within global environments.