Danish culture has always been rooted in a strong sense of collective community, with great value given to the power of alliance and collaboration. Not just with each other, but with the rest of the world too. The idea that we can achieve more together than separately is embedded into the culture of Danish design, especially in its public spaces.

Products with the label Danish design are rarely flashy eye catchers. They are modest in expression, simple in choice of materials and do not attract immediate attention. But they contain long-lasting qualities and often you will see these products being passed from generation to generation. Simply because they transcend time.