BEONx Sustainable Profit Platform (SPP) offers a fresh perspective on revenue management, moving beyond the traditional focus on RevPAR and occupancy rates to 'revenue per available guest’ (RevPAG).  The company’s mission is to drive a paradigm shift in the way hospitality professionals think about their business models, shifting the industry from a traditional “room for sale” mindset to a multi-dimensional experience ecosystem, with sustainable profitability at its core.