For Ilse Crawford wellness and wellbeing goes further than just an ideal added to an end result. It’s about a much bigger system. It’s thinking about the environment, the makers as well as the user. It’s focusing on where things come from, who they sustain, where they go and how its crafted and how it can change the way we live. The world we make will always be an expression of our values but if you want to make matter matter, those values have to be embedded from the beginning to create a true sense of wellbeing.