The essence of Not Only White is to design serene, adaptable and functional bathroom products which make you feel at ease; whether being used at home or in a hotel. Not Only White expresses no-nonsense luxury. Not Only White is a Dutch design label that stands for purity and functionality. It was founded in 2010 by designer Marike Andeweg. Not Only White works with a creative team in an informal atmosphere. The focus: good designs. The goal: excellent customer service. The connecting factor: love for the brand.