70,000 participating hotels. 9.3 million rooms across 180 countries. Unrivaled marketplace insights. STR is the leading provider of premium global data benchmarking, analytics and marketplace for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc., the leading provider of commercial real estate information, analytics and online marketplaces.
Forward STAR sharpens your vision of the future with a 360-degree view of actual occupancy on the books and pickup. Additionally, this tool compares your upcoming daily performance with that of your m ...
Understand industry trends and drivers with market intelligence that enables you to anticipate future performance. Market forecasts offer you the economic foresight to make informed decisions for the ...
How well is your property performing against the competition? The answers are found in benchmarking. The ultimate digital tool for measuring your hotel’s performance against your competition and marke ...