Top Tips for Inspiring Instagrammable Moments in Your Hotel

Undeniably, Instagram has an immense influence on trends and consumer decision making. With almost 1billion active monthly users, it is more important than ever to ensure your next hotel design project provides something unique, something special, and, most importantly, something photo-worthy!

Instagram and inspiration go hand in hand, so we’ve pulled together eight of our favourite hotels from recent trips to the Netherlands to illustrate our top six tips on creating an instagrammable destination.

Our Top 6 Tips

1) Make An Entrance

First impressions matter, and the entrance to your hotel is a statement on what the guest can expect. The stunning Kruisherenhotel Maastricht worked with Vos Interior to take what could have been structural challenges, since it is a converted monastery, and created an awe-inspiring entrance tunnel to take guests from the mundane, into their luxurious five-star property.

2) Have A Focal Point

‘Surprise and delight’ is the motto of any exceptional hotelier and good design can help to create a boutique experience. Unique art-work or a display of unexpected character is sure to have guests reach for their phone to share what they’ve discovered, be it something quirky like the modern art at Hotel De Hallen or as awe-inspiring as the façade of the four-star Amsterdam Zaandam!

3) Themes

If you give people something to talk about, you’re sure to be the talking point! Set within the exciting Wyck neighbourhood, Designhotel Maastricht is just as exciting and their rooms include ‘the one without light’ and their stunning ‘superior rooms’ which include some eye-catching pieces!

4) A Personal Touch

Being ‘instagram-worthy’ doesn’t have to just be about statement pieces though, hotels can also use design to create micro-moments. Something Utrecht’s Mary K Hotel does in its combination of comfort and design; examples of home-away-from-home cosiness and tactile moments for the guest to interact which provide unique shareable moments.


The Student Hotel, which now has six properties in the Netherlands, has taken a clear-design concept, incorporated a splash of colour and has curated a lifestyle brand with its #tshlife content.

6) Ooze Luxury

Sometimes people simply want to show off and a well-designed environment can heighten that sense of luxury a hotel stay often provides. Take The Hoxton, which was once the Mayor’s home, which features stunning chandeliers, herringbone flooring and rich colours. Or The Dylan, whose aesthetic is courtesy of Remy Meijers, in which every space provides a sense of tranquillity thanks to its attention to detail and classic European design.

Guests these days are not only looking for great service, but they are also hoping to share their experience with their friends and followers. Discover all the suppliers you’d need to create an experience at the Independent Hotel Show, 8-9 May - and make sure to visit The Concept Lab, designed by Robuust Amsterdam, to uncover coveted products sure to create the ‘wow’ factor!

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