Bram van der Hoek is CEO of Sircle Collection. The portfolio’s brands—Sir Hotels, Max Brown Hotels, Park Centraal Hotels and the concept store X BANK—all bring an artful touch and fresh energy to Europe’s most vibrant neighborhoods. He is responsible for Sircle Collection’s overall global strategy, and he is passionate about maintaining Sircle Collection’s unique brand values and company culture. 

Bram is a graduate of the Netherlands’ Hotel School and Tourism Management and began his hospitality career in 1992. During his nearly 20 years living in Amsterdam, he has worked in various leadership roles for Starwood Hotels & Resorts, Park Plaza Hotels Europe and Principal Hotels. He has been with Sircle Collection since its early days, starting with the first hotel in the portfolio, Park Hotel Amsterdam (now Park Centraal) over ten years ago. He has been critical in the creation and expansion of the portfolio’s award-winning brands and properties and continues to be focused on their growth and success