MD, De L’Europe Amsterdam
Edward J.J. Leenders, born in the Netherlands and graduated from International Institute for Hospitality Management in The Hague, has years of international experience within the luxury hospitality industry where he fulfilled several positions in key hotel chains such as Hyatt International and Rocco Forte Hotels. In his last positions, Leenders was involved in many openings of new hotels f.e. Brown's Hotel in London. In 2009 he started as Brand Support Director at Rocco Forte Hotels to support the Executive Committee, maintained the hotel quality and important relations for the brand. The opportunity to move back to hotel operations came as a transfer as General Manager of Hotel Savoy in Florence in February 2011 and 4,5 successful years later to Hotel Amigo in Brussels. Since 2018, Leenders has been appointed as Managing Director of five-star luxury hotel De L'Europe Amsterdam, the only hotel that falls under the HEINEKEN Company, where he was responsible for the complete redesign of the hotel and the repositioning within the (inter)national luxury market.