Geert Buskes; co-author of digital marketing book "Online marketing, de Essentie" and owner of digital marketing agency Effecty. At Effecty we help hospitality-concepts and -marketeers by maximizing the potential of their organization and people. We do this by using a strategic approach where the connection between a strong brand, guest experience, technology and data are key. During the expert panel I hope to inspire you with concrete opportunities for using data in creating strong brands and guest experiences.