Geert Buskes; co-author of digital marketing book "Online marketing, de Essentie" and owner of hospitality focused digital marketing agency Effecty.nl. At Effecty.nl we help hospitality-concepts and -marketeers create strong brands that inspire guests and employees. We do this by using a strategic approach where the connection between creative brand building, guest experience, technology and data are key. During the expert panel I hope to inspire you with concrete opportunities in combining strategy with the reach influencers and partners can bring to create a strong brand and memorable guest experiences.