Ingrid van der Veen
“A smashing interior is your easiest and smartest marketing tool”
Blending the boundaries between architecture, interior, objects and art, Ingrid interprets memories and creates dreams.
After her graduation in art school as an architectural designer she worked at the top of the Dutch film and theatre world as a set designer and art director, had her own international design label and has been running her successful studio for top-notch hospitality interiors for many years now.
Ingrid loves to help ambitious hotels and restaurant entrepreneurs with artistic and avant-garde hospitality concepts which are works of art in themselves to astonish and energize their guests.
From research to the careful and rigorous selection of pieces, textures, colors and shapes, each unit of the ensemble nurtures the pleasures of the senses and represents creativity. The unique and personal vision and taste arising from her individual and cultural interactions with the world give content and meaning to all the details put together.
"Applying a lot of color with beautiful patterns, designs and textures is not so common, especially not in The Netherlands. But my experience as a designer is that it is exactly by using these components correctly you can tell a stunning story and touch the subconscious of your hotel guests.”
By deciding not to follow the crowd, but to follow her own path with her own developed design method, she helps hotel and restaurant owners who realize that this is exactly what can make them unique.