Marco Lemmers, CEO and Founder, started Conscious Hotels 14 years ago. After completing a Masters’ degree in Business Economics, Marco had a successful career in banking and finance. The lack of passion for the core product of this industry led to a big career change. That’s why he created his own hotel business. Hotels with style, personal connection, lots of humour, and leading sustainability standards. Living according to sustainable principles with his wife and after becoming a father, his ambition to help save the planet for future generations was the reason why Conscious Hotels was born. Conscious Hotels are attractive, funny and quirky and consist of 4 hotels, 2 restaurants and 2 cafés, all in Amsterdam for now. But together with new investors NIPA Capital, Conscious is taking over Europe in the upcoming years. They are hard core sustainable, in everything they do. But without shouting it into people’s faces. They take care of the planet, quietly in the background. No fuss. In other words: Eco-Sexy. Big Smiles.