Reinier de van der Schueren was born in the east of the Netherlands and comes from a 4rd generation of hoteliers. Their hotel-café-restaurant is ‘De Gouden Karper’ and lately received the court supplier predicate (hofleverancier).

After the Hotelschool The Hague and Nyenrode Business University, Reinier started his professional career at Heineken. Over 13 years he did several jobs in finance, marketing, sales and trade marketing. During his last posting in Singapore, he concluded that he is more an entrepreneur then a director in a large corporate.

With his extensive interest in personal development, he missed the preventive mental health support facilitated by the employer. And that at a time when 74% experience stress & 1/5 suffer from burn-out complaints. This resulted in the start-up OOPKOP (African for ‘open mind’) founded Reinier & Derk van Haastert.

OOPKOP facilitated employees insights, unlimited support, inspiration and an accessible marketplace with 200 partners divided over 14 themes where they can work on their mental health. Individual & anonymous, online & offline.

Their mission is to make mental health accessible to every employee.