This Amsterdam based circular developer with a Belgian-Dutch-Italian background has a mission to internationally connect producers, waste materials, designers, products and markets to close the circle towards a circular economy. Inspired by the ground breaking furniture and material concepts of Leo Schraven, Fiorito has simultaneously joined Cooloo as Commercial Circular Director to inspire the next generation of products and materials. Combining his Technical University of Eindhoven background with years of experience as a singer, speaker, host and festival organizer, makes for an ideal mix of creation, innovation and organization. Promoting the Dutch circular economy aspirations and CooLoo's technical innovations to show the world what you can do by thinking and acting circular. Since 2022 entering the hospitality industry with design, sustainability and circular business models.