Samantha is Regional Manager for Northern & Western Europe at STR. She brings 13 years of travel experience with her to this role, having first started her career in business development at travel wholesaler Tourico Holidays followed by GTA in 2016 (Hotelbeds).
During her time with both companies Samantha held various positions including in Business Development and Product management and has worked with hoteliers in various countries across the globe including in Benelux, Italy, Israel, the Indian Ocean as well as Northern Africa just to name a few.
Samantha joined STR in 2018 and was promoted to Regional Manager Northern & Western Europe in 2021. Samantha and her team are responsible for growing STR’s portfolio within the Northern & Western European territories. Sam regularly presents at industry events, as well as spending time educating clients on the use and benefits of STR data.
Samantha holds a bachelor’s degree in English Literature.