Ruben, a Hotelschool the Hague alumnus, has a 15-year successful track record in the world of marketing & advertising. His career started with the development of brand activations and -experiences and evolved over the years into leading strategy roles in both The Netherlands and Singapore. During this time Ruben developed numerous awarded brand and campaign strategies for both B2B and B2C companies (Heineken, adidas, Nissan, EY, Airbnb & MasterCard.) In 2015, Ruben co-founded the creative boutique agency NEEW. The philosophy at NEEW is based on the belief that the acts of brands are as important as (or perhaps even more important than) its ads in order to grow. NEEW uses creativity to build brands and boost businesses through ideas that truly add value to peoples' lives.