Stef Driessen is ABN AMRO's specialist in the Leisure, Travel & Hospitality industry. In his view entrepreneurs and employees in the hospitality economy are invaluable because they facilitate encounters that give shape and colour to memories, friendships and business relations, and therefore also human lives and companies. It doesn't get more meaningful or important than that. Stef also likes to talk about money. And there is still a lot of money to be made in making hotels more sustainable. For more information about his public research, please go to: www.abnamro.nl/leisure