Our Story

The Independent Hotel Show was launched in London in 2012 to provide a dedicated platform for the hotelier community to come together to engage in experiences, share ideas and make connections that will support the growth of the sector.  The show has now established itself as the most comprehensive and best loved business event on the market for the luxury, boutique and independent hotel sectors.

For the past seven years, we’ve been curating bespoke experiences – from the realisation of The Perfect Hotel Bedroom following extensive consumer research, to The Social Business Space which hosts speed-networking sessions to allow often under-served sectors of the industry to share their ideas and challenges – and bringing them together with a relevant assortment of product and service providers to create two-days of discovery for our hotelier audience.

Miranda Martin, Event Director at the Independent Hotel Show says: “The Amsterdam show is designed to recognise the current evolution of the hotel market, with a laser sharp focus on the curation of products and services to help our guests deliver epic customer experiences, streamline efficiency and profitability.  Independently-spirited, forward thinking hoteliers will be welcomed for two-days of inspiring conversations and information gathering. As always, we and the show’s partners are delighted to present exquisite aesthetics, experiential learning and a great opportunity for hoteliers’ to build their network.”

Taking place 17-18 March, the Independent Hotel Show Amsterdam provides a one-stop business platform to serve the needs of the ever-evolving hotel industry. With over 2,300 guests at our inaugural edition, the value of this event to the industry is clear and we look forward to extending our reach to support this exciting and flourishing sector in Europe.

Share our passion about the hospitality industry! You are cordially invited to visit the show in March; register your interest here.

Our Mission

Having enjoyed seven years of successfully supporting our UK community, the Independent Hotel Show has broadened its reach to bring our passion and experience to a wider European audience of independently spirited hoteliers.

Our Amsterdam edition is designed to help  hoteliers from the Netherlands and the wider Benelux region discover and apply the best solutions to engage the modern guest; whilst simultaneously providing education and practical solutions to help streamline efficiency and profitability across hotel businesses.

Innovative hotel brands have chosen Amsterdam as the home for their new properties over recent years - Zoku, The Hoxton, Soho House, W Hotels, The Conservatorium, Andaz – and we want to help them, and many more, grow and thrive.

Whether this is via educational content, delivered across two stages by thought leading hoteliers, journalists and industry experts; or by introductions to their next business partner in the form of our 200 specialist exhibitors, we’re committed to providing an experience above and beyond that of the traditional trade fair to ensure our guests leave equipped with the ideas and innovations to transform their businesses in the year ahead.

The Independent Hotel Show provides a place for creativity, inspiration and business to blend; so if your hotel is driven to create and deliver exceptional guest experiences, consider this our formal invitation to join us at the show, 17-18 March, so we can help you achieve your goals.