With the Re:Guest Marketing Cycle, newsletters are not ordinary; they are personalized, segmented, sales-effective, and multichannel (email, website messenger, and WhatsApp). Information from guest profiles is used to send messages that match their interests. Guest profiles also allow sending newsletters to a specific target based on past actions and bookings. This way, not only are direct bookings increased, but occupancy gaps are also filled. Newsletters can be created in a few clicks thanks to predefined templates and a multilingual AI writing assistant.