Gladys is Vice President of Sales and New Business Development for Europe, Africa, Middle East and South Asia at Preferred hotels & resorts. She brings 15 years of hotel experience with her. Starting her career at Hilton and Starwood after which she moved into the independent landscape with Pulitzer Amsterdam, Lore Group and currently at Preferred. Preferred is a collection of 650+ independent hotels in the luxury segment.

In her role she brings forward an overall sales strategy in region and outbound. 

Besides this she opened a restaurant in 2021 at the beach of Almere.

Gladys graduated from the Hotelschool the Hague