Joost de Graaf
GM, Soho House
The hospitality industry has gotten me to live, work and experience cultures across continents, all the way from the US to APAC and Europe, working in Luxury resorts and hotels. I have been fortunate enough to work in both managed and franchised estates, not to mention being part of the corporate team supporting the major take over of Starwood by Marriott. After many years living abroad working for Marriott, I have come back to Amsterdam to work for Soho House entering a new world called 'Membership'.