The Independent Hotel Show Amsterdam offers a standout opportunity to showcase your products and services to owners and operators of Europe’s most stylish boutique, luxury, and independently spirited hotels.

Designed for a curated audience of influential hospitality decision-makers, IHA provides a powerful platform to elevate brand visibility, build meaningful relationships, and generate high-quality leads that drive real commercial impact across the European hotel sector.

Benefits of Exhibiting

Meet buyers that buy

With 83% of our visitors actively searching for new suppliers, you’ll meet engaged, high-quality buyers looking to connect and invest in products like yours.

Increase brand awareness

Amplify brand visibility across the hospitality industry by strategically positioning your business where key decision-makers and trendsetters are looking.

Client Connections

Attending the show is a valuable opportunity to strengthen relationships with existing hotel clients, and forge new partnerships that drive shared success.
3,500+
Visitors
75%
Have direct purchasing power
£285M+
Combined spend budget
83%
Are looking to meet new suppliers
87%
Are from the Netherlands
24%
Were Interior Designers or Architects

Meet Our Buyers

 

 

Sponsorship Opportunities

Increase your exposure at the Independent Hotel Show with masterclasses, curated product showcases, and sponsorship opportunities. Enhance your presence through branded areas, displays, and giveaways, while generating leads and creating impactful promotions.

FAQs

As a leading hotel suppliers trade show, the event offers direct access to engaged buyers, with 83% of visitors actively looking for new suppliers and 75% holding direct purchasing power. Exhibiting helps increase brand visibility, generate high-quality leads and position your business within the luxury hotel trade show Europe landscape.

As the leading independent hotel event in Europe, IHA attracts key decision-makers, including general managers, owners, hotel managers, operations directors, marketing directors, and interior designers from a wide range of establishments from the luxury, boutique, and independent hotel sectors.

View our visitor snapshot.

Fill out the online  enquiry form to express your interest in exhibiting. The event team will contact you to discuss available options and assist with the booking process.

The show caters specifically to the needs of independent and boutique hoteliers, with a strong focus on innovation, design, and guest experience. Our offering would be well-suited if it falls within one or more of the following categories:

  • Design & Décor – furniture, lighting, soft furnishings, or interior design solutions that enhance hotel aesthetics.

  • Technology – guest experience platforms, in-room entertainment, smart controls, or operational software like PMS.

  • Amenities & Toiletries – premium, sustainable, or bespoke products that elevate the in-room experience.

  • Food & Drink – artisanal, local, or luxury food and beverage options suitable for minibars, breakfasts, or on-site dining.

  • Wellness & Spa – equipment, products, or services that support the growing demand for wellness-focused stays.

  • Services – marketing, consultancy, training, or sustainability services that support hotel operations and guest satisfaction.

If our product supports guest experience, enhances operational efficiency, or contributes to the uniqueness of an independent hotel offering, then it’s likely to be a strong fit for the show but get in touch if you have any questions.

Yes, but hotel suppliers must purchase tickets. Free ticket registrations from suppliers will be cancelled unless a purchase is made. 

Supplier tickets to the show, including access to the conference programme are €299 +VAT. 

You can register to attend for free if you have received an invitation card or invitation code. If you are a hotelier and have not received yours, please contact independenthotelshow@montgomerygroup.com

"The Independent Hotel Show is a quality show because of the right visitors and participants. Every year leads turn into business."
Account Manager |  Concept Business
"In just two days, we made numerous valuable connections with hotel owners, interior professionals, and other key players in the hospitality industry."
Founder |  Robuust Amsterdam
"Perfect for brand awareness!"
Manager |  Royal Auping