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On-demand webinars and sessions
Monetizing the five senses through hospitality
Refining the sensory touch-points throughout your guests' experience is not only exceptional service, but a source of revenue and brand extension. Mews explores these opportunities with hoteliers mastering sensory engagement.
Chairperson: Greg Naidoo - Chief Evangelist Officer, Mews
Speakers:
- Roel Ruijs - Director of Operations, The Dylan Amsterdam
- Marc Alofs - General Manager, Botanic Sanctuary Antwerp
- Sander Ejlenberg - Co-founder / Chief experience, Cabiner
A branding masterclass – strong brand + smart decisions
In this session Ruben, founder of creative agency NEEW in Amsterdam and a Hotelschool the Hague alumnus, will talk about the power of branding and how a solid brand positioning can help hotels to stand out, be meaningful and ultimately, be loved. Don’t miss this masterclass to test how far you will go to seek greater opportunities
Speakers:
- Ruben Beijer - Founder of NEEW, Co-Founder of Local Heroes
Generational intelligence - unpacking all talents of all generations
This active session takes you on a tour of the differences in generations. How do they view life, how do they look at the world, how do they behave and how do they prefer to communicate? Prepare to grasp new tools and ideas to better understand generational differences and their suprising similarities.
Speakers:
- Viona Terleth - Happy Business Officer, Happy Millennials
- Wendy Naerebout - Happy Human Officer, Happy Millennials
Social Media For 2022 And Beyond
Join us to explore what you need to know to make your social media impactful and economical in 2022 and beyond. With plenty of best practice examples, we'll delve into content ideas, making the most of a limited paid ad budget, and the latest trends in the online world.
Host: Robert Verhoeven, Owner - Pitch PR.nl
Speakers:
- Sem Zijlstra, Owner - Alphabet Group (DRIIVN, Boest & Cowboys)
- Pauline Egge, Owner - Petite Passport
- Maartje Diepstraten, Owner - Barts Boekje
The Membership Model: Creating A Lifestyle Brand
Guests that are less price sensitive, more likely to recommend and ultimately more profitable. Sound like the dream? Learn from the best as our panel of experts share their knowledge on establishing brand loyalty through building a lifestyle brand.
Host: Miluska van 't Lam, Editor-in-Chief - Harper’s Bazaar
Speakers:
- Edward Leenders, MD - De L’Europe Amsterdam
- Bram vd Hoek, CEO - Sircle Collection
- Joost de Graaf, GM - Soho House
Become a social media pro
Social media specialist and founder of Avocado Social, Alison Battisby, guides you through the top trends to look out for in social media marketing for 2022 and how to apply them to your hospitality business.
Speaker:
- Alison Battisby, Social Media Consultant - Avocado Social
Exclusive articles, interviews, and reports
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