The theme for 2026, Shaping Tomorrow, is about critically rethinking every aspect of hospitality: from sustainability and digitalisation to personalisation and efficiency.
During the recent Independent Hotel Show Amsterdam, Primal Soles emerged victorious in Pitch Live, a Dragon's Den-style pitching session showcasing new and innovative products for the hospitality indu
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Times are changing and so are we. More and more travellers are becoming aware of their environmental impact and want to make more sustainable choices. According to Booking’s Sustainability Report 2021
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Since travelling abroad has become a lot more complicated, the staycation is more popular than ever. But if you book a hotel in the city you live in, it has to be a special one.
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