We look forward to welcoming you to The Independent Hotel Show Amsterdam 2026, where the industry comes together once again for an inspiring and unmissable event. This year’s theme, Shaping Tomorrow: Where Innovation Meets Independent Spirit, sets the tone for a forward-thinking show.

Intended for designers like you, it’s your opportunity to discover emerging trends, innovative products, and creative solutions shaping the future of hospitality. Expect inspiring talks, expert insights, and valuable connections with the people and brands driving the sector forward.

200+
Exhibiting brands
45%
Of exhibitors are new to the show
70+
Thought leaders and industry speakers
40+
Curated sessions for designers

The 2026 Show Theme

Shaping Tomorrow: Where Innovation Meets Independent Spirit

Shaping Tomorrow captures the energy of a discipline that is constantly evolving through creativity and reinvention. As a designer, it’s your opportunity to explore new ideas, uncover emerging directions and connect with the studios, brands and thought leaders influencing the future of independent hospitality.

Rooted in progress, creativity and originality, the theme comes to life through exhibitors showcasing innovative materials, product design and spatial concepts, alongside speakers sharing trends, insights and forward-thinking perspectives. The result is an experience that feels fresh, relevant and inspiring, leaving you with a renewed sense of momentum while celebrating the individuality, aesthetic vision and ambition that define design in the independent hotel world.

Proud Partners of the IHA Show Preview

What's New for 2026?

The IHA Official App

Make the most of your visit with the NEW official show app, designed to help designers plan efficiently, connect seamlessly, and navigate the event with ease.

Browse exhibitors, discover new materials, products and design studios, and explore the seminar programme to stay on top of emerging trends. Create a personalised schedule tailored to your interests, connect with fellow designers and industry professionals, arrange meetings, and keep conversations flowing, all in one place.

Launch Pad

The Launch Pad Zone spotlights emerging hospitality innovators—brands under three years old with teams of fewer than ten. Curated for designers, it’s a place to discover fresh ideas, materials, and products shaping the future of luxury hotels.

Featured brands include SEA Water (LP1), Cafecio (LP2), Ucentri (LP3), Groom Consulting (LP4), IQ Booking (LP5), HARIO Europe B.V. (LP6), Roamed AI (LP7), Bamboovement (LP8), HM Hospitallity (LP9), and D3x (LP10).

New Exhibitors to Discover

This year, 45% of exhibitors are new to the show, giving designers even greater scope to discover original ideas, innovative products, and up-and-coming studios and suppliers.

From cutting-edge technology to standout design solutions, explore what’s new on the market and uncover brands making their debut — including Shift4 (Stand F60), Papoutsanis (Stand B20), Provence Horeca (Stand B61) and Sunshower BV (Stand G62).

Speakers & Sessions

Bringing together new voices alongside established industry leaders, this year’s agenda is designed to keep designers informed, inspired, and ahead of the curve.

Explore the latest thinking across key topics, from shifting guest expectations to emerging technologies and design-led strategies, all tailored to help you evolve your approach, innovate with confidence, and stay competitive.

Discover Leading Brands

Discover products designed to make a real impact on your projects - from smart technology that enhances functionality, to premium finishes that elevate every space, and design-led F&B solutions that enrich the overall guest experience.

Amenities

Hail Europe - Stand D40

Materials

Artimo Textiles - Stand E49 

Guest Experience

straiv GmbH -  Stand E85

Design & Décor

AKOESTIEK.nl - Stand C38

Furniture

PMP Furniture - Stand D66

Lighting

Corston Architerctural Detail - Stand E38

Sessions Curated for Designers Like You

Explore how to shape wellness-led environments, elevate guest experience through thoughtful, sensory design, and support commercially successful F&B concepts. Discover how to balance cost-efficiency with creative integrity, integrate artificial intelligence into your design process, and embrace more sustainable, future-facing approaches to hospitality.

Design

Hidden Profit: Making Your Spaces Work Harder

22nd April | Hotel Innovation Stage Designed by Obradov Studio

Every square metre of your hotel can generate revenue when designed with purpose. This session explores turning underused spaces such as rooftops, restaurants, saunas and even elevator shafts into multifunctional, profit driving areas. 

Experiences

Good Neighbours: Regenerative Hospitality in Action

22nd April | Hotel Business Stage

As cities rethink the impact of tourism, a new model of regenerative hospitality is emerging, one where hotels are designed not only for visitors but for the people who live around them. This session explores how initiatives such as Hotelnacht Amsterdam and the Hotels for Locals movement are reshaping the relationship between properties and their neighbourhoods.

Strategy

Product Design as a Brand Experience Catalyst

23rd April | Hotel Innovation Stage Designed by Obradov Studio

In hospitality design we often focus on architecture, layouts and furniture. Yet the elements guests remember most are often the smallest ones: the objects they interact with every day. In this keynote, Servaas Vehmeijer explores how custom-designed objects, artworks and OS&E can transform an interior into a holistic brand experience. 

Revenue & Profit

Who Needs Value Engineering?

23rd April | Hotel Business Stage

A conversation about Value Engineering in the hotel construction process from the perspectives of the Operator, Interior Designers, and Procurement Agent. How to prevent this costly and exhausting process, how to estimate the detailed budget of the hospitality project and how to design to the budget from day one.

Leading Voices

Meet a standout line-up of designers, creatives and hospitality innovators shaping the future of the industry. Each session brings fresh perspectives and real-world insights, from wellbeing and sustainability to AI and guest experience, helping you refine your approach and stay ahead of emerging design trends.

 

 

Our 2026 Design Partners

See how this year’s show theme is brought to life through a series of thoughtfully designed spaces by leading creatives, including Jelena Obradov and Keshia Groenendaal. From immersive environments to flexible, hybrid settings, each concept reflects key hospitality trends, blending experience, functionality and human connection to shape how we design, work and interact.

Jelena Obradov, Obradov Studio – Innovation Stage Designer

Step into the Innovation Stage at Independent Hotel Show Amsterdam. Designed as an immersive hospitality environment, it offers a moment away from the busy show floor — a place to pause, connect, and explore new ideas shaping the future of hotel design, brought to life by Jelena Obradov, founder of Obradov Studio.

Jelena Obradov is the founder and creative director of Obradov Studio, a full-service interior design studio specialising in residential and hospitality spaces.

Jelena approaches each project as a complete story — designing spaces where flow, atmosphere and personal narrative come together to create a cohesive and immersive experience. Find Out More!

Keshia Groenendaal, Studio Bower – Social Business Space Designer

Discover the Social Business Space at Independent Hotel Show Amsterdam. Designed as a flexible, hybrid environment, it offers a place to work, meet, and connect — a calm, considered setting that blurs the lines between business and social interaction, brought to life by Keshia Groenendaal, founder of Studio Bower.

Keshia Groenendaal is an interior architect and founder of Studio Bower, an Amsterdam-based design studio working across hospitality, residential, and workplace projects.

Her approach centres on creating thoughtful, adaptable spaces where functionality and atmosphere come together — designing environments that support connection, efficiency, and a more sustainable way of working. Find Out More.


 

Join Your Community

Trusted by Leading Designers

“At many large fairs, only a small portion of the exhibition may be directly relevant to hotel design, but at IHA everything feels applicable and relevant.”
Owner |  Merav Bustan
“The Independent Hotel Show Amsterdam represents a valuable opportunity to connect with new people and strengthen my presence within the hospitality world."
Founder & Creative Director |  Studio Bower
"Inspiring new ways to design a hotel."
Architect |  MEF Architect
"This fair is a good meeting point especially for local designers."
Interior Designer |  Crea Plus BV
"The Independent Hotel Show, can 'make the world go round' in Hospitality & Luxury by Innovation &  Sustainability."
Interior designer |  Lou Huijs Interiors & Ambiance
"Great show to learn about the latest trends, discover new products and meet new people."
Design Manager |  Moustache Studio

The Key Trends Every Designer Should Be Acting On

These trends highlight the key opportunities and challenges shaping hospitality design today, from evolving guest expectations to operational efficiency,  helping you create spaces that are not only visually compelling but also commercially effective and future-ready.

YouTube

Trend 1 - Travel Light

Trend 2 - Rethinking Water

Trend 3 - The Adaptive Hotel

Trend 4 - Self Check-In

Trend 5 - Digital Concierge

Trend 6 - Recovery Wellness

Trend 7 - TikTok Travel

Trend 8 - Regenerative Hospitality

Trend 9 - Radical Transparency

Trend 10 - Spacewise

The Show App

 

Enhance your show experience with the official event app, built to help designers plan ahead, connect with ease, and move around the event effortlessly.

Discover exhibitors, explore the seminar programme, and create a personalised agenda that fits your goals. Connect with other designers and industry professionals, arrange meetings in advance, and keep the conversation going - all from one place.



 

Travel & Stay

OPENING TIMES

Wednesday 22 April 2026: 10:00 - 19:00

Thursday 23 April 2026: 10:00 - 17:00

LOCATION

RAI Amsterdam
Europaplein 24
1078 GZ Amsterdam

 

Plan your visit with ease - find all the details on opening times and location, and get everything sorted for a smooth and enjoyable experience.


 

Awards

Quick Answers

This is an event for designers shaping the future of hospitality — including interior designers, architects, project managers and senior creative decision-makers. It’s also highly relevant for those involved in branding, guest experience and hotel development, making it a valuable event for design-led hospitality professionals.

Registration for the Independent Hotel Show Amsterdam 2026 is open. To register for the event, please click here.

Yes, you can bring colleagues. Entry is free for hoteliers, designers, and hospitality professionals, while suppliers need a paid ticket.

You cannot register a colleague as each person needs to register with a unique email address. However, you can send an invite to prompt your colleague to do this on the final page of your registration.

If you have any registration queries, please contact us at independenthotelshow@montgomerygroup.com

Proud Partners of the IHA Show Preview