We look forward to welcoming you to The Independent Hotel Show Amsterdam 2026, where the industry comes together once again for an inspiring and unmissable event. This year’s theme, Shaping Tomorrow: Where Innovation Meets Independent Spirit, sets the tone for a forward-thinking show.

Designed for hoteliers like you, it’s your opportunity to discover emerging trends, innovative products and creative solutions shaping the future of hospitality. Expect inspiring talks, expert insights and valuable connections with the people and brands driving the sector forward.

200+
Exhibiting brands
45%
Of exhibitors are new to the show
70+
Thought leaders and industry speakers
40+
Curated sessions for hoteliers

The 2026 Show Theme

Shaping Tomorrow: Where Innovation Meets Independent Spirit

Independent and boutique hotels have a unique advantage: their agility. Unlike large chains, they can implement new technologies quickly, especially when supported by innovative partners. The pace of change is accelerating, reshaping the hotels of tomorrow. From welcoming guests via mini-holograms, seamless self check-in and door access, to digital concierges available around the clock, innovation is everywhere. AI is transforming how hotels are discovered and booked, while guest expectations evolve around transparency, sustainability, services and safety. Hotels are also expected to be flexible, adapting rapidly to global developments and local challenges such as new VAT rates or regulatory pressures. Here, the Independent Spirit shines, empowering boutique operators to respond creatively and effectively. These themes are central to the Independent Hotel Show’s partner exhibitions and seminar programme, offering a compelling glimpse into the future of hospitality.

Proud Partners of the IHA Show Preview

What's New for 2026?

The IHA Official App

Make the most of your visit with the NEW official show app, designed to help hoteliers plan smarter, connect easily, and navigate the event with ease.

Browse exhibitors, explore the seminar programme, and build a personalised schedule tailored to your interests. Connect with fellow hoteliers and industry professionals, book meetings, and stay in touch — all in one place.

Launch Pad

The Launch Pad Zone is dedicated to the next generation of hospitality innovators - emerging brands less than three years old with teams of under ten. Designed with hoteliers in mind, it offers a unique opportunity to discover fresh solutions tailored to the evolving needs of the luxury hotel market.

Featured brands include SEA Water (LP1), Cafecio (LP2), Ucentri (LP3), Groom Consulting (LP4), IQ Booking (LP5), HARIO Europe B.V. (LP6), Roamed AI (LP7), Bamboovement (LP8), HM Hospitallity (LP9), and D3x (LP10).

New Exhibitors to Discover

This year, 45% of exhibitors are brand new to the show, giving hoteliers even more opportunities to discover fresh ideas, innovative products, and emerging suppliers.

From cutting-edge technology to standout design solutions, explore what’s new on the market and uncover brands making their debut — including Shift4 (Stand F60), Papoutsanis (Stand B20), Provence Horeca (Stand B61) and Sunshower BV (Stand G62).

Speakers & Sessions

Featuring new voices alongside industry leaders, this year’s agenda is designed to keep hoteliers informed, inspired, and ahead of the curve.

Explore the latest thinking across key topics, from evolving guest expectations to emerging technologies and operational strategies — all tailored to help you adapt, innovate, and stay competitive.

Discover Leading Brands

Discover products designed to make a real difference to your hotel, from smart technology that streamlines operations, to premium amenities that elevate every stay, and design and F&B solutions that enhance your guest experience.

Technology

Sweeply Stand D9

Amenities

Marie-Stella-Maris Stand D80

F&B

CRU Kafe Coffee - Stand A25 

Design & Décor

Bloom & Wolf Stand C50

Beds & Bedding

Douxe Hote Luxury Stand D81

Services

TABLO DESIGN Stand E24

Sessions Designed for Hoteliers Like You

Discover how to enhance wellness-led guest offerings, elevate the guest experience, maximise profitability in food and beverage operations, implement cost-efficient solutions without compromising quality, leverage artificial intelligence in hospitality, and embrace sustainable hotel design.

Technology & Automation

How to Make Your Hotel Stand Out in AI Search

22nd April | Hotel Innovation Stage Designed by Obradov Studio

Search has changed more in the last 18 months than in the previous 18 years. AI overviews, zero-click results, conversational search, and in-chat booking journeys are fundamentally reshaping how guests discover, compare and choose hotels. 

Trends

Opening New Doors: The Next Wave of Hotel Innovation

22nd April | Hotel Innovation Stage Designed by Obradov Studio

This session explores the latest formats, concepts, and properties entering the market, including independent hotels opening under new rules and local innovators shaping their neighbourhoods.

Staffing & HR

AI in the Hotel, Minus the Hype: Where it Saves Labour

23rd April | Hotel Innovation Stage Designed by Obradov Studio

AI is everywhere in hospitality conversations, but where does it genuinely save labour and improve efficiency? This session cuts through the hype to explore practical applications for independent hotels. 

Experiences

Good Neighbours: Regenerative Hospitality in Action

23rd April | Hotel Business Stage

This session explores how initiatives such as Hotelnacht Amsterdam and the Hotels for Locals movement are reshaping the relationship between properties and their neighbourhoods.

Leading Voices

Meet a standout line-up of hospitality leaders ready to share ideas, insights, and real-world experience this April. Tailored for hoteliers, each session delivers fresh perspectives and practical takeaways to help you enhance operations, elevate guest experience, and stay competitive.

 

 

Our 2026 Design Partners

See how this year’s show theme is brought to life through a series of thoughtfully designed spaces by leading creatives including Jelena Obradov and Keshia Groenendaal. From immersive environments to flexible, hybrid settings, each concept reflects key hospitality trends, blending experience, functionality and human connection to shape how we design, work and interact.

Jelena Obradov, Obradov Studio – Innovation Stage Designer

Step into the Innovation Stage at Independent Hotel Show Amsterdam. Designed as an immersive hospitality environment, it offers a moment away from the busy show floor — a place to pause, connect, and explore new ideas shaping the future of hotel design, brought to life by Jelena Obradov, founder of Obradov Studio.

Jelena Obradov is the founder and creative director of Obradov Studio, a full-service interior design studio specialising in residential and hospitality spaces.

Jelena approaches each project as a complete story - designing spaces where flow, atmosphere and personal narrative come together to create a cohesive and immersive experience. Find Out More!

Keshia Groenendaal, Studio Bower – Social Business Space Designer

Discover the Social Business Space at Independent Hotel Show Amsterdam. Designed as a flexible, hybrid environment, it offers a place to work, meet, and connect — a calm, considered setting that blurs the lines between business and social interaction, brought to life by Keshia Groenendaal, founder of Studio Bower.

Keshia Groenendaal is an interior architect and founder of Studio Bower, an Amsterdam-based design studio working across hospitality, residential, and workplace projects.

Her approach centres on creating thoughtful, adaptable spaces where functionality and atmosphere come together - designing environments that support connection, efficiency, and a more sustainable way of working. Find Out More.


 

Join Your Community

Trusted by Leading Hoteliers

“It focuses on relationships and relevant suppliers rather than large-scale selling. It’s also a great opportunity to discover new ideas and strengthen connections - the collaborative aspect is where the real value lies."
General Manager |  The Hoxton
“A great opportunity to meet other independent hoteliers, exchange ideas, and discover new concepts and trends. It’s especially valuable to share experiences with others facing similar challenges.”
General Manager |  De Witte Lelie
“A great opportunity to spar on common challenges, explore potential opportunities, and discuss the changes we are all seeing in the industry.”
General Manager |  De Durgedam
"Great opportunity to connect and discover the pillar and innovator of the luxury hospitality market."
Food & Beverage Manager |  Hotel de L'europe
"Great Hotel  Event! A must for Hoteliers who want to be inspired to think outside the box and take in the success stories of the industry."
Chief Operations Officer |  1926 Collection

The Key Trends Every Hotelier Should Be Acting On

These trends highlight the key opportunities and challenges hoteliers need to act on now, from evolving guest expectations to operational efficiency, helping hotels stay competitive, drive revenue and deliver more meaningful, future-ready experiences in 2026 and beyond.

YouTube

Trend 1 - Travel Light

Trend 2 - Rethinking Water

Trend 3 - The Adaptive Hotel

Trend 4 - Self Check-In

Trend 5 - Digital Concierge

Trend 6 - Recovery Wellness

Trend 7 - TikTok Travel

Trend 8 - Regenerative Hospitality

Trend 9 - Radical Transparency

Trend 10 - Spacewise

The Show App

 

Enhance your show experience with the official event app - built to help hoteliers plan ahead, connect with ease, and move around the event effortlessly.

Discover exhibitors, explore the seminar programme, and create a personalised agenda that fits your goals. Connect with other hoteliers and industry professionals, arrange meetings in advance, and keep the conversation going, all from one place.



 

Travel & Stay

OPENING TIMES

Wednesday 22 April 2026: 10:00 - 19:00

Thursday 23 April 2026: 10:00 - 17:00

LOCATION

RAI Amsterdam
Europaplein 24
1078 GZ Amsterdam

 

Plan your visit with ease - find all the details on opening times and location, and get everything sorted for a smooth and enjoyable experience.


 

Awards

Quick Answers

This is an event for independent hoteliers, including hotel owners, operators, general managers, designers and senior decision-makers. It is also highly relevant for those involved in branding, guest experience and hotel development, making it a valuable hotel decision makers event.

Registration for the Independent Hotel Show Amsterdam 2026 is open. To register for the event, please click here.

Yes, you can bring colleagues. Entry is free for hoteliers, designers, and hospitality professionals, while suppliers need a paid ticket.

You cannot register a colleague as each person needs to register with a unique email address. However, you can send an invite to prompt your colleague to do this on the final page of your registration.

If you have any registration queries, please contact us at independenthotelshow@montgomerygroup.com

Proud Partners of the IHA Show Preview